Meet Dan Martin

I’m Dan Martin, co-founder and Managing Director of Adigi, a digital agency based in Harrogate.

I started Adigi after spending enough time inside agencies to learn two things: most clients don’t need another buzzword-filled report, and most good work happens when you’re honest about what’s working, what isn’t, and what happens next. So we built the agency around clarity, craft, and outcomes. Less jargon, more straight answers.

These days, my focus is as much leadership as it is delivery. I spend a lot of time building teams, setting direction, and making sure the way we work stays sharp as we grow. I care about standards, momentum, and keeping a healthy balance between “move fast” and “do it properly.”

We mainly operate at enterprise level, partnering with established organisations that need digital work delivered properly, consistently, and with minimal drama. That usually means complex stakeholders, real governance, higher standards, and systems that have to perform at scale, not just look good in a case study.

I’m also a bit obsessed with how businesses tick: business models, decision-making, and the processes that turn good intentions into consistent results. Whether it’s tightening a customer journey, improving delivery systems, or helping teams align product, messaging and growth, I’m usually thinking in terms of leverage: what changes the outcome the most, with the least waste.

Over the years I’ve worked across brand and design through to websites, app builds, content (photo/video), email marketing, and performance campaigns. Most of our work is long-term and collaborative, where we’re not just “making a thing”, but helping teams build a stronger digital foundation over time. (We do occasionally work with earlier-stage businesses too, but typically where ambition and expectations match enterprise-level delivery.)

What I enjoy most is taking a project from the early “what are we even trying to achieve?” conversations all the way through to delivery. That means asking the annoying-but-necessary questions, mapping a plan that makes commercial sense, and keeping things grounded in reality, not vanity metrics.

Outside of work, I’m big on design, art, self-development, and anything that involves a ball being kicked or hit (football and padel, mainly). It’s all basically the same theme: getting better through repetition, feedback, and the occasional humbling.

If you want to talk about a project, advisory/non-exec support, or you just prefer working with people who don’t talk like a marketing glossary, get in touch.