News and Views

Video content leading the way for marketing in 2020

“Google says YouTube generated $15 billion last year and contributed roughly 10 percent to all Google revenue.” For the first time, Google has released the revenue stats of YouTube and it ma…

Are football teams maximising their audiences and making these audiences into subscribers?

In a word no, it has always mystified me why they haven’t capitalised on these fan bases in monetising their audiences? Especially when football fans are akin to creating a cult like f…

Do you need an app?

We need an app is a statement I hear all too often from brands and businesses, that statement well might be true but often it isn’t. Let me start by saying there are some fantastic…

Is the demise of the high street due to digital?

In a very simplistic answer, then the answer is partly. Digital has shaped buying behaviour over the past 10 years but it certainly hasn’t devalued the shopping experience. In fact I…